Sun Equity Partners Acquires Historic Silk Mill Lofts Artist Work Space Complex in Union City, NJ


NYC-Based Company Launches Multi-Million Dollar Capital Improvement Program to Create an Urban Arts Anchor Minutes from Manhattan 

Sun Equity Partners announced today the acquisition of Silk Mill Lofts, a historic commercial complex dedicated to artist-work spaces in Union City, NJ just minutes from Manhattan.

The New York City-based real estate investment and development firm immediately initiated a multi-million dollar capital improvement program to upgrade the exterior, common spaces, building systems, and loft-style studios at the 125,000 sq.-ft. property, which occupies a full city block from 39th-40 Street and has served as a flourishing New York metropolitan artist refuge since the 1990s.

Sun Equity Partners purchased the landmark complex with the intent of providing existing tenants improved work environments and attracting new artists and commercial users from Hudson County, New York City and beyond, according to Abe Tress, the company’s Director of Operations.  Silk Mill Lofts is currently 55% occupied by practicing artists and creatives involved in visual arts, photography, sculpture, painting, glass works and more.

silk-mill-lofts-2mb“The arts have long been an important part of the fabric of Union City and Hudson County, but finding appropriate work space continues to be a struggle,” said Mr. Tress.  “Silk Mill Lofts’ soaring spaces, large windows, natural light and spectacular views of the Manhattan skyline, as well as the historic charm stemming from the brick exteriors and towering smokestacks, provide the perfect ambiance for creative work. With some strategic upgrades, the property will anchor the area’s growing arts scene by attracting new tenants from both sides of the river, as well as provide unique loft spaces for office leaseholders.”    Continue reading

Tomorrow and Every Week


EVERY WEDNESDAY from 4 – 8 PM through October 27th

Washington Park at 2nd & Palisade in Union City

Produce, Baked Goods, Lemonade, Pizza, and much more!


















New Parking App Unveiled

2016-07-06_13-29-13Hoboken motorists will soon be able to feed the meter with their smart phone, under an arrangement between the City of Hoboken and a parking app developer.

App developer Parkmobile LLC and city officials said Tuesday that the new application will allow people to add time to their spaces remotely using their iPhone, Android, Blackberry or other smart device. City officials said the app would be phased into locations throughout the city starting in less than a month, and that all metered spaces would eventually be covered by the app.

The Parkmobile app lets users add time to their parking space remotely. 

Customers will be able to download the Parkmobile app onto their phone or register at They can then use the app, the internet or a toll free phone number to pay for parking.

Hoboken Police officers and Parking Utility agents equipped with a wireless device will be able to see that a parked car has been paid for through Parkmobile.
Mobile app users can sign up for alerts 15 minutes before their time expires.

Hoboken will join Newark, Union City, West New York, Bloomfield, Montclair, Summit, Chatham, Ridgewood, Glen Rock and New Brunswick is adopting the app.

New York City, Pittsburgh and Washington, D.C., are among cities outside New Jersey that have adopted the app.


Prospect Mortgage Cited as Preferred Lender at the Lenox Condominiums in Union City

Model Interior at The Lenox in Union City, NJ

Model Interior at The Lenox in Union City, NJ

Sherman Oaks, Calif.  – Prospect Mortgage, LLC (“Prospect” or the “Company”) is proud to be the preferred lender for the Lenox Condominium project in Union City, NJ. The Lenox in Union City is pushing open the door to home ownership for more and more first-time buyers looking to enjoy upscale urban condominium living minutes from New York City.

“Our mission is to make the dream of home ownership a reality for every American,” said Sharon Dellay – Branch Manager of Prospect Mortgage’s Hoboken office.  “By offering an array of loan options, young couples and professionals can own incredible apartments with great amenities, located very close to Manhattan.”

Already offering favorable FHA financing programs that require only a 3.5% down payment, the 16-story Hudson County high-rise building has recently been approved for Fannie Mae-backed mortgages, providing buyers even wider access to competitive loan options. The path to ownership at The Lenox begins with extremely attractive home prices, starting from just $179,000.

“These two federal agencies are instrumental in helping first-time homebuyers take the initial step towards purchasing a home,” says Kelly Marzullo, Director of Marketing for The Lenox. “Combined with our affordable price structure, there are now several avenues for them to benefit from all the advantages of home ownership, such as building equity and tax advantages, at monthly payments that are well within their budget.”

More than 50% of the newly-renovated condominiums at The Lenox are now sold.  Studio, one-, and two-bedroom homes at the building boast Manhattan-style amenities, with some facing the Hudson River and Manhattan skyline. In addition to the state-of-the-art units and facilities, The Lenox is very close to mass transportation and major roadways for easy access to New York City and routes throughout NJ.

For additional information on The Lenox, please call (201) 866-8768 or visit  The building’s Sales Center is open by appointment only.  Open Houses are conducted on Sundays from 1 p.m. to 3 p.m.

About Prospect Mortgage

Prospect Mortgage is a top ten national home purchase lender offering a full range of quality home loans, including FHA and VA, conventional, jumbo, renovation, and more. It is backed by Sterling Partners, a private equity firm with approximately $5 billion of assets under management and offices in Chicago, Baltimore, and Miami. For more information about Prospect Mortgage, visit Visit Prospect on Twitter at and follow the company on Facebook at

An Impressive Ten Homes Sold in Only 2 Weeks at The Lenox in Hudson County’s Union City

Model Interior at The Lenox in Union City, NJ

Model Interior at The Lenox in Union City, NJ

UNION CITY, NJ – All signs point to a very successful spring and summer selling season at The Lenox, the collection of upscale condominium homes in Hudson County’s Union City.

Strong buyer activity at the 16-story high-rise building over the early spring has yielded ten condominium sales within the past two weeks alone, according to Sun Equity Partners, which released newly-renovated homes and a suite of five-star amenities at The Lenox last year.  The tremendous interest expressed in the studio, one- and two-bedroom homes at the building has propelled sales well past the impressive mark of 50% sold.

Located at 500 Central Avenue just minutes from Manhattan, The Lenox has drawn a large number of first-time buyers looking for a vibrant and complete urban lifestyle at home prices much more affordable than neighboring Cities on New Jersey’s Hudson River “Gold Coast.”  Homes at the building are priced from just $179,000.

“Word has spread quickly about the excellent housing opportunity at The Lenox,” says Kelly Marzullo, Director of Marketing for The Lenox.  “Single professionals, young couples and growing families priced out of nearby Hoboken and Jersey City are turning to this exceptional building which offers a lifestyle similar in terms of amenities and services, downtown atmosphere and location a short commute from the business and entertainment centers of New York City.  It’s translated to strong sales volume since the initial release last summer.”

Homes at The Lenox have been fully renovated and include a long list of designer interior appointments, including hardwood floors, kitchens with stainless steel GE appliances, custom white gloss kitchen cabinetry and quartz countertops with marble backsplashes; and spa-like bathrooms with imported tile walls and floors and Moen shower fixtures.  Residences range in size from 535 to 1,089 square feet of living space.

“Select homes also offer balconies with incredible views,” adds Ms. Marzullo.  “Residences facing east enjoy the spectacular expanse of the Hudson River and Manhattan Skyline, while other exposures include sunsets over the preserved wetlands to the west and nearby Washington Park.”

The Lenox LobbyBolstering the enviable lifestyle at The Lenox are a number of Manhattan-style amenities, including an onsite 24-hour concierge to handle specific needs and requests, magnificent lobby, state-of-the-art fitness center, residents’ lounge and a clubroom with pool table and flat screen TV.

In addition to its attractive pricing, stylish homes and exciting amenities, The Lenox also offers residents an ultra-convenient location close to mass transportation and major thoroughfares, providing easy access to New York City, New Jersey’s Hudson River ‘Gold Coast’ and Bergen, Essex and Passaic Counties.

“The building is also one block away from NJ Transit Bus Stop with direct service into New York’s Penn Station, and the Hudson-Bergen Light Rail is a 15-minute walk away at Hoboken’s 8th and Jackson Streets platform,” Ms. Marzullo points out.

An abundance of shopping, restaurants and nightlife can be found near The Lenox in downtown Union City, Edgewater, Hoboken and Jersey City.

Fully furnished model homes are now open at The Lenox.  Merchandised by prominent interior designer Debbie Weisman of T.D. Designs, the residences illustrate the comfort, value and appeal of the building.

The Lenox is approved for favorable financing programs offered by the Federal Housing Authority (FHA) that require only a 3.5% down payment.

For additional information on The Lenox, please call (201) 866-8768 or visit  The building’s Sales Center is open by appointment only.  Open Houses are conducted on Sundays from 1 p.m. to 3 p.m.

Ready to move: Everything you need to know about Union City

-3449e42caf9d30a8Shawn Choi never planned to move to Union City. 

He had been living in Jersey City for nine years and commuting to his job in Queens. But with his wife expecting their first child next month, they needed a bigger space than their studio in Newport. They looked in Fort Lee, but were unable to find something that suited their needs, he said.

Then they found a two-bedroom condo in a recently renovated high-rise on Central Avenue. They moved into The Lenox in February.  

“It was much better priced than any other location,” he said. “With our budget, we’re not even able to get a studio in [Newport].”

Gold Coast without a coast

Union City is part of the “Gold Coast”–the roughly 19 mile stretch along the Hudson River that spans several municipalities in Hudson and Bergen counties. Jersey City, Hoboken, Weehawken and Edgewater tend to dominate the discussion when it comes to growing demand for property in the region, and a quick drive along the waterfront partially explains why. 

Union City–bounded by Jersey City, North Bergen, Weehawken, Hoboken and West New York–doesn’t have waterfront property and doesn’t have direct access to a PATH station or ferry. What the city does have is pedestrian-friendly residential and commercial areas that are not only close to transit options, but offer a diverse mix of restaurants, businesses and entertainment. 


Former Jersey City Renters Head to Lenox Condos in Union City for Space, Luxury and Location

The Lenox Lobby

The Lobby at The Lenox

Shawn Choi Finds A New Home For Growing Family Minutes from New York City

UNION CITY, N.J. – Shawn Choi embraced the vibrant urban environment he received in a rental home in downtown Jersey City.  And while City living within close proximity to Manhattan was ideal, Mr. Choi and his wife were preparing to welcome their first child knew they needed a larger home to start a family.

“We we’re living in a studio apartment in the Newport waterfront neighborhood of Jersey City,” Mr. Choi says.  “Our first child is due in mid-March and the time had come to purchase a home with more space.”

The Choi’s set out to find a new home that offered many of the same attributes as their Jersey City apartment – maintenance-free atmosphere, ease of commute into New York City and an abundance of restaurants, conveniences and services nearby — but could also accommodate their growing family.  They started their search by visiting Bergen County condominium communities in Ft. Lee and Englewood, but found they were slightly too far from midtown Manhattan.

The couple turned their attention back to Hudson County where they would find their new upscale urban home just three miles from the Lincoln Tunnel and Port Authority Bus Terminal at The Lenox, a luxury condominium building located at 500 Central Avenue in Union City.

“We found Lenox through an online search,” Mr. Choi recalls.  “It had exactly what we were looking for in terms of pricing and good transportation options, including a shuttle to Hoboken PATH trains and New Jersey Transit Busses within walking distance.  We could commute into New York City in short order.”

The Choi’s purchased a spacious two-bedroom condominium home at The Lenox for over $300,000.

Model Interior at The Lenox in Union City, NJ

Model Interior at The Lenox in Union City, NJ

“The homes are freshly renovated and move-in ready,” Mr. Choi continues.  “The appliances and interior features were modern and state-of-the-art.  We also have an expansive living room area that provides plenty of room to grow and boasts large windows to highlight the view.”

The Choi family is just one of many first-time homebuyers who have chosen The Lenox for its desirable blend of luxury living spaces, downtown City environment, closeness to Manhattan and attractive prices starting from just $179,000.  The 16-story high-rise building being developed by Sun Equity Partners is situated in a dynamic neighborhood full of nightlife, restaurants and shops and near major mass transportation options. Continue reading

Union City Emerges as a Residential Destination with Diverse and Vibrant Urban Environment

Model Interior at The Lenox in Union City, NJ

Model Interior at The Lenox in Union City, NJ

UNION CITY, N.J. – Situated less than 4 miles from Manhattan lies one of Hudson County’s hidden residential treasures.

Union City, a 1.27 square-mile municipality with commanding views of New York City, is best defined by diversity exemplified in its bustling downtown business center. Various ethnic family-owned storefronts mix with newer and modern restaurants, bars and art galleries along upper Bergenline and Summit Avenues to create an upscale living environment that fulfills countless tastes and personal preferences.

Some of the state’s finest eateries call Union City their home, offering delights for any palate.  Cuban dining can be found at El Atresano, El Unico and Mi Bandera, Beyti Kabab offers Turkish fare, while Italian dishes are served at the De Palma Pizzeria at Masina Trattoria Italiana.

Just to the west of Bergenline Avenue, additional brand name retail outlets, such as Walgreens, and everyday services can also been found along Kennedy Boulevard.  To the east of Union City along River Road, like national retailers including Trader Joe’s, Whole Foods, Marshalls and more, as well as five-star waterfront restaurants such as the Chart House.

Cultural opportunities also abound in Union City.   The Union City Art Gallery at City Hall often displays works of the thriving local artist community, and the Yardley Building — a historic warehouse on Palisades Avenue — is home to artists and galleries.  The Park Performing Arts Center on 32nd Street offers visual and performance arts. Throughout the year, the City also hosts a variety of arts, music and film festivals such as NoHu International Short Film Festival held last October.

While there’s much to do and see in Union City, the entertainment and business centers of Manhattan are also minutes away.  Route 495 leading to the Lincoln Tunnel bisects the City.  Public transportation is also readily available via New Jersey Transit buses with direct service into New York’s Port Authority Terminal.

With Union City undergoing revitalization similar to neighboring Jersey City and Hoboken, it’s no surprise its housing stock has adapted to the changing residential landscape. A decade ago consisting predominantly of brownstones and two-family homes, the Union City skyline has been joined by upscale multi-family buildings that provide the amenities and services of chic Hudson County waterfront addresses at prices much more reflective of the market.

The Lobby at The Lenox

The Lobby at The Lenox

“Word is spreading about Union City as a destination,” says Kelly Marzullo, Director of Marketing for The Lenox, a 16-story high-rise condominium building being developed by Sun Equity Partners at 500 Central Avenue.

“We’re seeing buyers from not only Jersey City, New York City and Hoboken, but also from Essex and Hudson Counties, who want the same convenience and excitement of City living, but have been priced out of waterfront properties. They’re opting for areas such as Union City which has all the same attributes in terms of commutability and vibrancy and an affordable housing market.” Continue reading

Proximity to New York City Draws First-Time Homebuyer to The Lenox in Union City

skyline_0216-Story Condo Building Located Less Than Three Miles from Manhattan

UNION CITY, N.J. – The old real estate adage “location, location, location” certainly had a prominent role in Loren Kleinman’s recent search to purchase her first home.

Ms. Kleinman was already enjoying one of New Jersey most dynamic downtown environments in a rental home in Montclair, N.J., widely known for its restaurants, culture and nightlife. Yet, something was still missing. Ms. Kleinman wanted to be closer to the world-renowned entertainment and business pursuits of New York City.

“A main reason we began looking to purchase was better access to New York City,” she says. “But we also wanted a home that offered an in-building gym, was in walking distance to shops, had a professional on-site management services and provided parking.”

To find her new address, Ms. Kleinman enlisted the help of Paul Marques of Weichert Realtors Hoboken office. Her initial search took her to condominium buildings in Jersey City and Hoboken, some of the most popular urban destinations for those looking for ease of commute into Manhattan.

“We found both Cities to be too expensive,” Ms. Kleinman recalls.

Lenox_lobby_treeThat’s when Mr. Marques suggested The Lenox, a collection of newly-renovated condominiums located on Central Ave. in Hudson County’s Union City. The 16-story high-rise building offered an exciting suite of recreational and social amenities and was situated less than 3 miles from New York City. Two of Ms. Kleinman’s main criteria had been filled.

Homes themselves at The Lenox have been fully renovated and include designer interior appointments and features, affordably priced from just $179,000. The Lenox’s upscale and convenient urban living offered everything Ms. Kleinman desired and her decision to purchase a one-bedroom condominium was quick. Continue reading

Union City’s Argentina Bakery named one of best bake shops in N.J.

A tray of goodies from Argentina Bakery in Union City. (Tim Farrell | The Star-Ledger)

A tray of goodies from Argentina Bakery in Union City. (Tim Farrell | The Star-Ledger)


Looking for last-minute cookies, cakes and pies for your holiday gatherings?

Try stopping by Argentina Bakery in Union City, named by NJ Advance Media food writer Peter Genovese as one of the top 20 bakeries in N.J.

Genovese trekked across the Garden State with his appetite and sweet tooth in tow, visiting 40 bakeries last week alone.

Argentina Bakery, 1611 Bergenline Ave., was one of his favorite spots. Here’s what the foodie had to say about the bake shop:

Ever walk into a bakery and realize just by looking at the cakes and pastries they’re going to be good? That was my experience at this tiny shop, where the beautifully-constructed pastries glisten in the display case. Whipped cream, made here, is the key to many of the items. Try the pasta flora, a shredded coconut-topped quince pastry, or the alfajor, white chocolate-topped caramel cookies. Or just about anything else.