DMG Investments, LLC (DMG), a national real estate development organization and the U.S. subsidiary of DoThink Holding Group, a well-known real estate developer in China, announced today the hiring of Alexa Johnson as Director of Marketing.
In her new position, Ms. Johnson will manage the day-to-day operations of the marketing efforts for the firm’s existing portfolio of luxury for-sale condominiums and student housing, as well as new developments throughout the United States. This includes One Park, the developer’s recently-launched 204-unit luxury condominium building in Cliffside Park, NJ just minutes from Manhattan. Among her responsibilities will be market positioning, product development, online outreach, promotional initiatives and sales strategy. She will also oversee the execution of all related advertising, public relations and social media campaigns.
Prior to joining New York City-based DMG, Ms. Johnson was employed by Keller Williams New York City where she served as Director of Advertising and Marketing. She was responsible for creating and implementing the brand strategy for the brokerage, overseeing online advertising, social media, public relations and agent marketing education. She also led syndication efforts for KWNYC agents helping the non-MLS brokerage’s listings.
“Alexa has spent the past decade working with Manhattan-based brokerages where she created highly-effective field marketing and business development strategies,” says Ben Watson, Vice President of Marketing for New York City-based DMG. “Her extensive background educating and advising thousands of real estate agents in New York City, the Hamptons and Florida, as well as her keen understanding of all aspects of marketing campaigns, will be a valuable asset for our company as we continue to market our existing portfolio of properties and expand into new geographic markets.”
In addition to her position at Keller Williams, Ms. Johnson also worked at CitiHabitats and The Corcoran Group where she cultivated customer relationship management (CRM) technology and sales techniques that leveraged email marketing and social media. She implemented successful training programs in these areas for over 3,000 agents in the NYC market.
For additional information on DMG Investments, please visit www.dmg-investments.com.
ABOUT DMG INVESTMENTS LLC
Headquartered in New York City at 100 Wall Street, DMG Investments LLC (“DMG”) was established in 2013 as the US subsidiary of DoThink Holding Group, a well-known real estate developer in China.
DMG focuses on real estate acquisitions, development and management as well as financing. Leveraging the expertise of a team of dedicated real estate professionals with decades of experience creating and adding value for investors, DMG has amassed a portfolio of best-in-class assets across the US in dynamic markets in New York, New Jersey, Texas, Tennessee and Wisconsin.
As the portfolio continues to grow, DMG is dedicated to providing amenities and services that enhance the livability of each project be it in the student housing, traditional multifamily or condominium sector. In the years to come, the goal of DMG is to become a global real estate enterprise with a world-class reputation for sustainable development and a business philosophy that emphasizes the importance of delivering value for investors, owners and residents.