A look inside Avora, Hudson’s newest waterfront condo building (PHOTOS)


(Reena Rose Sibayan |The Jersey Journal)

By Reena Rose Sibayan | The Jersey Journal

Landsea Homes, Weehawken Mayor Richard Turner and township officials held a ceremonial ribbon cutting Thursday for the grand opening of Avora at Port Imperial. The occasion marks the completion of Avora’s full suite of indoor and outdoor amenities.

“We celebrate the important milestone when vision becomes reality,” said Gabe Pasquale, senior vice president of sales and marketing for Landsea Homes, which is developing Avora adjacent to the Port Imperial Ferry Terminal. “We carefully selected the Weehawken waterfront for its unique and desirable lifestyle attributes, including a world-class waterfront setting, considerable open space and proximity to Manhattan, and designed a modern, sophisticated and amenity-rich building for it to set a new standard of luxury living in the area. We’re thrilled to now raise the curtain on Avora and fully introduce it to the public.” See Photos

Discover Your Home Decor Personality: New Traditional Inspirations

via Apartment Therapy – The new traditional look is about taking traditional shapes and combining them in fresh, new ways. By adding in one or two modern pieces, or combining goods from different eras, or just leaving a little bit of space, you can create a design that’s refreshing and almost minimal, but still retains the grace and charm of the past.


Above: A bedroom from the Durslade Farmhouse flirts with genteel decay. The bare floors and minimal artwork give the room a more contemporary feel, despite the antique furnishings.


Vine in #Hoboken Now Over 90% Leased

vine-exteriorHOBOKEN, N.J. – Vine, the upscale rental building located at 900 Monroe Street on Hoboken’s burgeoning western edge, is almost fully leased, according to developers Bijou Properties and Intercontinental Real Estate Corporation.

Over 90% of the 135 luxury residences at the 11-story building have been reserved in the first nine months since opening    The high level of leasing velocity at Vine gives credence to the appeal and market acceptance of this emerging neighborhood setting, which offers luxurious homes, first-class amenities and an ultra-convenient location steps from the 9th Street Hudson Bergen Light Rail Station.

The Marketing Directors, the building’s exclusive marketing and leasing agent, conceived and executed a comprehensive program that from the onset successfully reached the target market and positioned Vine as the signature new rental building in Hoboken.

“Achieving such a high leasing pace since opening to the public in late January is proof the public is fully embracing this location and its stylish new homes, retail services along with its convenient  access to mass transportation,” says Larry Bijou, Managing Partner of Bijou Properties, the locally-based development company with strong ties to the Hoboken marketplace. “Vine has brought an upscale urban lifestyle experience to a neighborhood that’s quickly become one of Hoboken’s coveted residential addresses.”

A limited inventory of one-, two- and three-bedroom homes are available at Vine, with net-effective monthly rents currently starting at $3,115.  Apartments boast a number of designer and energy-efficient features, including sustainable bamboo flooring, oversized windows, kitchens and baths with modern fixtures, Frigidaire and Bosch Energy Star appliances, granite countertops and modern cabinetry. Lavish baths with porcelain tile are also a staple at Vine. Residences are available for immediate occupancy.


Complementing the homes at Vine is an amenity-package that appeals to the active professional lifestyle.  Outdoor amenities include a pool and outdoor deck with individual barbeque stations, separate outdoor lounge areas, poolside sunbeds and lush landscaping.  Inside residents can enjoy a clubroom, fitness center and bike storage. Vine offers residents a free shuttle service to the nearby Hoboken PATH station, as well.

Conveniently located at 900 Monroe Street, steps from the 9th Street Light Rail Station, Vine blends an upscale living experience with the convenience of quick access throughout New Jersey’s Hudson River “Gold Coast,” including Hoboken’s PATH, New Jersey Transit and Ferry terminals with service to Manhattan.

Vine features 13,500 square feet of street-level retail space, occupied in part by a Daycare Center.  There’s also an onsite automated parking facility.  A 7,000 square-foot public park adjacent to the building built by the developers is also available to residents.

Vine has been built in accordance with the U.S. Green Building Council’s (USGBC) standards for LEED ® certification.  Vine will be the fourth LEED-certified building introduced by Bijou Properties in the City.

For additional information on Vine, please visit www.vinehoboken.com or call 201-386-VINE (8463). The Marketing Directors’ onsite Leasing Office is located at 900 Monroe Street, Hoboken, NJ 07030.

About Intercontinental Real Estate Corporation

Intercontinental Real Estate Corporation is an SEC Registered Investment Adviser with decades long experience in real estate investment, finance, development, construction management and asset management. Since 1959, Intercontinental has managed, developed, or owned over $10 billion in real estate property. Today, Intercontinental manages a portfolio in excess of $4 billion for its clients. The Intercontinental portfolio is diversified both by robust property mix and by geography. Fund strategies actively seek opportunities to invest in both Core and Core-Plus properties, as well as in Value-Add operating properties and development projects.

About Bijou Properties

Founded in 1999 in Hoboken NJ, Bijou Properties designs, develops & manages the highest quality sustainable buildings and has become a recognized leader in the field of green development along the Hudson Waterfront.  Recent projects include Park + Garden, Garden Street Lofts (NJ’s First LEED Gold Residential Highrise), The Hostess Factory, a 42,000 square-foot retail restoration including a 20,000 square-foot Green Roof; and Edge Lofts, a Midrise residential project at 1405 Clinton Street which is a candidate to receive the first NJ LEED Residential for Homes Platinum designation.  Beyond its individual properties, Bijou Properties is focused on creating better neighborhoods and healthier environments for the community at large.  More information can be found on the company website: www.bijouproperties.com.

About The Marketing Directors

The Marketing Directors is a development advisory and master property marketing and sales force that works exclusively on behalf of owners and builders of new homes. Headquartered in New York, with offices and sales teams active around North America, The Marketing Directors is known for its success in selling and leasing homes at prices that help its clients achieve their goals for each development. In its 30+ year history, The Marketing Directors has helped its clients successfully sell-out more than 1,000 new developments across the country – more than any other marketing firm. It is headed by founder Adrienne Albert and Jacqueline Urgo.

More information can be found on the company website: www.themarketingdirectorsinc.com

Sun Equity Partners Acquires Historic Silk Mill Lofts Artist Work Space Complex in Union City, NJ


NYC-Based Company Launches Multi-Million Dollar Capital Improvement Program to Create an Urban Arts Anchor Minutes from Manhattan 

Sun Equity Partners announced today the acquisition of Silk Mill Lofts, a historic commercial complex dedicated to artist-work spaces in Union City, NJ just minutes from Manhattan.

The New York City-based real estate investment and development firm immediately initiated a multi-million dollar capital improvement program to upgrade the exterior, common spaces, building systems, and loft-style studios at the 125,000 sq.-ft. property, which occupies a full city block from 39th-40 Street and has served as a flourishing New York metropolitan artist refuge since the 1990s.

Sun Equity Partners purchased the landmark complex with the intent of providing existing tenants improved work environments and attracting new artists and commercial users from Hudson County, New York City and beyond, according to Abe Tress, the company’s Director of Operations.  Silk Mill Lofts is currently 55% occupied by practicing artists and creatives involved in visual arts, photography, sculpture, painting, glass works and more.

silk-mill-lofts-2mb“The arts have long been an important part of the fabric of Union City and Hudson County, but finding appropriate work space continues to be a struggle,” said Mr. Tress.  “Silk Mill Lofts’ soaring spaces, large windows, natural light and spectacular views of the Manhattan skyline, as well as the historic charm stemming from the brick exteriors and towering smokestacks, provide the perfect ambiance for creative work. With some strategic upgrades, the property will anchor the area’s growing arts scene by attracting new tenants from both sides of the river, as well as provide unique loft spaces for office leaseholders.”    Continue reading



Jersey’s Hudson River Gold Coast is booming with new residential development. Check out Curbed NY’s recently posted Hudson River waterfront development map to see where the Gold Coast’s most prominent multi-family buildings are rising.

With all the activity happening along the Manhattan side of the Hudson River—the World Trade Center, Hudson Yards, and the like—it can be easy to forget that there’s a slew of construction projects happening on the other side of the water.

But there is, in fact, a veritable building boom in New Jersey right now, particularly the stretch along the waterfront between Fort Lee (to the north) and Bayonne (on the southern end). The developments going up run the gamut from small rental buildings to the state’s soon-to-be-tallest skyscraper, and each will have a part in transforming the state in the next few years. Here, we’ve mapped more than 30 of those projects


Which town saw the biggest population boom last year in Hudson?

via NJ.com – Jersey City is in the midst of a real-estate development boom that its mayor hopes will allow it to overtake Newark as New Jersey’s most populous city, but another Hudson County town has edged out Jersey City as the fastest growing town in the county.

Other than Secaucus …

800px-1.23.10UnionCityBorderByLuigiNoviNo other Hudson town cracked 1 percent population growth. East Newark, Guttenberg, Kearny and Union City saw population decreases of less than 1 percent.

In March, Census figures showed Hudson County’s population grew at a faster rate than any other New Jersey county in 2015, up 0.8 percent from 2014. The new figures, released in May, reveal population growth at the municipal level.

Of the six Hudson County municipalities with populations over 50,000, Hoboken has seen the most rapid population growth since the 2010 Census. Mile Square City grew to 53,635 residents in 2015, up 7.3 percent from 2010. Jersey City has grown by 6.7 percent in that timespan.



Ready for their close-up!

There’s certainly no shortage of new residential developments on tap right here in NJ’s “Gold Coast North”.  However, many other cities along New Jersey’s Hudson River also have exciting projects underway.  Here’s a look at two new rental buildings in Hoboken that have recently made the news:

Vine ExteriorIntercontinental Real Estate Corporation and Bijou Properties have announced the launch of Vine, a new 11-story building featuring 135 rental residences located at 900 Monroe Street in Hoboken, NJ.

Hoboken Mayor Dawn Zimmer joined fellow municipal officials, union leaders and development principals for a special ribbon cutting ceremony to celebrate the opening of the building, which is conveniently situated adjacent to the 9th Street Hudson Bergen Light Rail Station.  In addition to the new residences, Vine features 13,500 square feet of street-level retail space, occupied in part by a Daycare Center.  The developers are also creating an adjacent 7,000 square-foot public park.  The overall development will further the City’s vision of a vibrant commuter neighborhood on Hoboken’s western edge.

Continue reading

Prospect Mortgage Cited as Preferred Lender at the Lenox Condominiums in Union City

Model Interior at The Lenox in Union City, NJ

Model Interior at The Lenox in Union City, NJ

Sherman Oaks, Calif.  – Prospect Mortgage, LLC (“Prospect” or the “Company”) is proud to be the preferred lender for the Lenox Condominium project in Union City, NJ. The Lenox in Union City is pushing open the door to home ownership for more and more first-time buyers looking to enjoy upscale urban condominium living minutes from New York City.

“Our mission is to make the dream of home ownership a reality for every American,” said Sharon Dellay – Branch Manager of Prospect Mortgage’s Hoboken office.  “By offering an array of loan options, young couples and professionals can own incredible apartments with great amenities, located very close to Manhattan.”

Already offering favorable FHA financing programs that require only a 3.5% down payment, the 16-story Hudson County high-rise building has recently been approved for Fannie Mae-backed mortgages, providing buyers even wider access to competitive loan options. The path to ownership at The Lenox begins with extremely attractive home prices, starting from just $179,000.

“These two federal agencies are instrumental in helping first-time homebuyers take the initial step towards purchasing a home,” says Kelly Marzullo, Director of Marketing for The Lenox. “Combined with our affordable price structure, there are now several avenues for them to benefit from all the advantages of home ownership, such as building equity and tax advantages, at monthly payments that are well within their budget.”

More than 50% of the newly-renovated condominiums at The Lenox are now sold.  Studio, one-, and two-bedroom homes at the building boast Manhattan-style amenities, with some facing the Hudson River and Manhattan skyline. In addition to the state-of-the-art units and facilities, The Lenox is very close to mass transportation and major roadways for easy access to New York City and routes throughout NJ.

For additional information on The Lenox, please call (201) 866-8768 or visit www.thelenoxcondosnj.com.  The building’s Sales Center is open by appointment only.  Open Houses are conducted on Sundays from 1 p.m. to 3 p.m.

About Prospect Mortgage

Prospect Mortgage is a top ten national home purchase lender offering a full range of quality home loans, including FHA and VA, conventional, jumbo, renovation, and more. It is backed by Sterling Partners, a private equity firm with approximately $5 billion of assets under management and offices in Chicago, Baltimore, and Miami. For more information about Prospect Mortgage, visit www.MyProspectMortgage.com. Visit Prospect on Twitter at www.twitter.com/myprospectmtg and follow the company on Facebook at www.facebook.com/ProspectMortgage.

New brokerages open offices to seal deals in Hudson County

Anne Field at The Real Deal looks into the burgeoning broker market in Hudson County in this month’s issue.

2015-06-03_11-19-51Developers aren’t the only real estate players making the most of surging interest in the Gold Coast. Brokers are in on it, too.

Early last year, long-time Hoboken broker Renée Condon opened a Keller Williams Realty franchise there, part of the firm’s plan to launch four offices in total in Hudson County by the end of 2016.

About six months later, Jersey City broker Natalie Miniard partnered with local developer Eyal Shuster Development to open JCity Realty, which now has 11 agents.

And national realtor Douglas Elliman said it’s “considering a bigger move in New Jersey,” specifically to the Gold Coast, according to a spokesperson who would not provide more detail.

“As Manhattan and Brooklyn get more expensive, the demand is only going to grow on the Gold Coast,” said Michael Brand, tri-state regional director for Keller Williams Realty.

Still, it’s far from smooth sailing for New Jersey brokers. The number of brokers in Hudson County has declined by 15 percent to 2,497 over the past five years as the condo market has continued to lag behind rentals. Because condo sales are considerably more lucrative than rentals, many brokers have decided to throw in the towel. Meanwhile, the decrease has been even greater in nearby Essex and Bergen counties, which have more single-family homes and less development. In Essex county, the number dropped 21 percent, to 2,456; in Bergen, there was an 18 percent decline, to 5,902, according to the Department of Banking and Insurance in New Jersey.

But for the most persistent of salespeople, the Gold Coast is proving to hold great promise. Winners there range from real estate professionals who have cornered a productive niche to those leasing a high volume of waterfront rentals or snagging exclusive representation of particular developments. Over the next three to five years, “we see the Gold Coast as being a $2 billion market for us,” said Brand.

Continue to full story at TheRealDeal.com

An Impressive Ten Homes Sold in Only 2 Weeks at The Lenox in Hudson County’s Union City

Model Interior at The Lenox in Union City, NJ

Model Interior at The Lenox in Union City, NJ

UNION CITY, NJ – All signs point to a very successful spring and summer selling season at The Lenox, the collection of upscale condominium homes in Hudson County’s Union City.

Strong buyer activity at the 16-story high-rise building over the early spring has yielded ten condominium sales within the past two weeks alone, according to Sun Equity Partners, which released newly-renovated homes and a suite of five-star amenities at The Lenox last year.  The tremendous interest expressed in the studio, one- and two-bedroom homes at the building has propelled sales well past the impressive mark of 50% sold.

Located at 500 Central Avenue just minutes from Manhattan, The Lenox has drawn a large number of first-time buyers looking for a vibrant and complete urban lifestyle at home prices much more affordable than neighboring Cities on New Jersey’s Hudson River “Gold Coast.”  Homes at the building are priced from just $179,000.

“Word has spread quickly about the excellent housing opportunity at The Lenox,” says Kelly Marzullo, Director of Marketing for The Lenox.  “Single professionals, young couples and growing families priced out of nearby Hoboken and Jersey City are turning to this exceptional building which offers a lifestyle similar in terms of amenities and services, downtown atmosphere and location a short commute from the business and entertainment centers of New York City.  It’s translated to strong sales volume since the initial release last summer.”

Homes at The Lenox have been fully renovated and include a long list of designer interior appointments, including hardwood floors, kitchens with stainless steel GE appliances, custom white gloss kitchen cabinetry and quartz countertops with marble backsplashes; and spa-like bathrooms with imported tile walls and floors and Moen shower fixtures.  Residences range in size from 535 to 1,089 square feet of living space.

“Select homes also offer balconies with incredible views,” adds Ms. Marzullo.  “Residences facing east enjoy the spectacular expanse of the Hudson River and Manhattan Skyline, while other exposures include sunsets over the preserved wetlands to the west and nearby Washington Park.”

The Lenox LobbyBolstering the enviable lifestyle at The Lenox are a number of Manhattan-style amenities, including an onsite 24-hour concierge to handle specific needs and requests, magnificent lobby, state-of-the-art fitness center, residents’ lounge and a clubroom with pool table and flat screen TV.

In addition to its attractive pricing, stylish homes and exciting amenities, The Lenox also offers residents an ultra-convenient location close to mass transportation and major thoroughfares, providing easy access to New York City, New Jersey’s Hudson River ‘Gold Coast’ and Bergen, Essex and Passaic Counties.

“The building is also one block away from NJ Transit Bus Stop with direct service into New York’s Penn Station, and the Hudson-Bergen Light Rail is a 15-minute walk away at Hoboken’s 8th and Jackson Streets platform,” Ms. Marzullo points out.

An abundance of shopping, restaurants and nightlife can be found near The Lenox in downtown Union City, Edgewater, Hoboken and Jersey City.

Fully furnished model homes are now open at The Lenox.  Merchandised by prominent interior designer Debbie Weisman of T.D. Designs, the residences illustrate the comfort, value and appeal of the building.

The Lenox is approved for favorable financing programs offered by the Federal Housing Authority (FHA) that require only a 3.5% down payment.

For additional information on The Lenox, please call (201) 866-8768 or visit www.thelenoxcondosnj.com.  The building’s Sales Center is open by appointment only.  Open Houses are conducted on Sundays from 1 p.m. to 3 p.m.