Apartment trends have shifted because of COVID-19 with today’s urban renters rethinking what their desired living situation will be. Many of the needs reshaping the landscape are fully expected to become permanent even after the pandemic ends. Topping the list is strong demand for luxury buildings better suited for work from home with more space and a higher level of amenities. New Jersey’s Hudson River Gold Coast has seemingly become the perfect answer, drawing renters from smaller New York City apartments to buildings with bigger floorplans and a greater offering of amenities, such as outdoor gardens and co-working spaces.
Such was the case for Kathryn Raskin, a digital marketer in Chelsea. A year ago, she moved from Hoboken to a doorman building in Murray Hill to reduce her commute time to work and school as she pursued an MBA at NYU Stern. However, she longed to return to the peaceful, close-knit environment of this mile-square city. The pandemic and a desire to improve her work from home environment provided the ideal opportunity.
“I originally lived in Hoboken to be away from the craziness of the city, but the back and forth to New York City for work and school became too much” she said. “I opted to move to my studio apartment in Manhattan. I will be finished up with my MBA in May, so that took a lot of the late-night commute burden off my chest. Also, I’m likely working from home through the middle of next year. I have always loved the community feel of Hoboken and missed it when I moved away. Given current circumstances, I needed a comfortable home to live and work. I could go back to the neighborhood I loved and get much more bang for my buck than in Manhattan.”
Ms. Raskin’s desire for luxury, space and lifestyle all came together at the first Hoboken building she visited, 7 Seventy House. The 424-home apartment building has garnered a well-publicized reputation for its quiet and isolated setting on Hoboken’s western edge, contemporary apartments, and a well-designed amenity package which is creatively spread across multiple floors to give common spaces a unique and different vibe.
“7 Seventy House was the first apartment I toured in a day’s worth of back-to-back appointments,” she said. “Walking on the rooftop pool overlooking Manhattan, I knew I had to have an apartment here. We still went through with the rest of the day’s appointments, but everything paled in comparison to 7 Seventy House’s impeccable design and standout amenities. It dramatically exceeded expectations.”
Developed by Bijou Properties and partner Intercontinental Real Estate Corporation, 7 Seventy House boasts modern work from home spaces that include alcove with co-working lounge and coffee station and a conference room with access to an outdoor lounge with a fire pit. There’
s also multiple gardens, a two-story lobby, game room and penthouse pool and roof deck with lounge seating that serve as less traditional remote working options.
“Since the pandemic hit, I’ve been working all hours of the day at the same desk,” Ms. Raskin recalled. “This has been a major adjustment from working in a huge building with many spaces to work and engage in meetings. I am very much looking forward to having the opportunity to change my routine. It’s nice that if I have an important client call, I can find a space that has a professional background and doesn’t just show the inside of my apartment.”
Perfectly designed by Brooklyn-based interior designer Factioned, other world-class amenity spaces at 7 Seventy House include an expansive amenity deck with BBQ stations, bocce ball court, state-of-the-art multi-level gym, playroom, indoor bike storage, on-site dog park and dog grooming room. Beyond the private amenities, 7 Seventy House will offer services that include a 24-hour attended lobby, Hello Alfred concierge service and covered parking. There is also approximately 25,000 square feet of ground floor retail space that will serve residents and the Hoboken community.
“I was blown away by the quality of the pool, gardens and the stunning rooftop views,” Ms. Raskin added. “I never would have imagined being able to live in a place with such beautiful outdoor space and landscaping. The fitness center is a huge plus for me too. I work out in the morning and would have had to wake up two hours earlier to commute into the city, get ready in a communal locker room and then go to work on time. I am so thrilled to have a gym with boutique fitness options like Peloton and the Mirror, and then still be able to shower and get ready in my own home before work.”
Ms. Raskin signed a lease for a luxury studio home at 7 Seventy House immediately after her first visit. The home boasts all the stylish features Ms. Raskin was seeking when upgrading from her older Manhattan apartment.
“My current kitchen hadn’t been updated in decades,” she continued. “I love the L-shaped kitchen with counter space for cooking, barstools and for eating meals. It is a game changer for me. To have a dishwasher and a washer/dryer is incredible. The Bosch appliances and quartz countertops are high quality. The counter also serves as a really nice way to separate the living space from the bedroom area. In fact, it feels as spacious and private as a one-bedroom. The walk-in-closet, multi-shelved linen closet and collapsible pantry in the kitchen were selling points for me also. The beautiful views of the city were a bonus!”
Monthly rents for the studio, one-, two and three-bedroom homes at 7 Seventy Houses start in the $2,600s. Better yet, residences provide even greater value thanks to limited-time incentives that include up to three months free on a 24-month lease.
The landmark Marchetto Higgins Stieve Architects (MHS Architects)-designed building features a 14-story high rise tower with multiple terraced setbacks, a glass and brick exterior and a distinctive columned entryway.
Situated just steps from the 9th Street Light Rail Station, 7 Seventy House blends an upscale living experience with the convenience of quick access throughout New Jersey’s Hudson River “Gold Coast,” including Hoboken’s PATH, New Jersey Transit and Ferry terminals with service to Manhattan. Closer to home, there is a wide range of services and cultural attractions available in the Monroe Center, the premier arts and business community in Hoboken, which boasts artist studios, children’s activities, fitness facilities, eateries and much more.
For additional information on 7 Seventy House, please visit the building’s website at www.7SeventyHouse.com or call 201-795-0770.
goldcoastnorthfyi 