Jordan Berger is one of many New Yorkers whose priorities shifted in the wake of the COVID-19, opting to trade in Manhattan rental living for a more luxurious apartment and a complete lifestyle.
“The Coronavirus created the desire to move out of the Upper East Side,” Mr. Berger said. “I realized that the City buzz no longer existed, and an apartment is now so much more than a place to sleep. It has evolved into a space to entertain family, an office for work, and a gym.”
While finding the perfect homes for a 24-hour lifestyle was the main priority, a strong sense of community and vibrant urban scene were also important factors when choosing a new home. With that in mind, Mr. Berger’s apartment search included much more than homes. He also set out to discover all the dining, entertainment, and local treasures in neighborhoods he was considering to acquire a strong feel for its lifestyle and flair.
“We scheduled and created plans to explore a specific desired neighborhood which not only included apartment tours, but additionally the local restaurants and hotspots of what the area is most known for,” he said.
The search took him to neighborhoods in Long Island City, Queens, the Upper West Side and Hoboken on the New Jersey Gold Coast, a mile-square city that has been a traditional landing spot for Manhattanites drawn to its energetic city scene, high level of affordable luxury, and great proximity to New York City. Nowhere has this trend been more evident than at its newest upscale rental building 7 Seventy House. The collection of 424 homes has seen a considerable number of renters crossing the Hudson River for more space, convenience and amenities.
“We spent an entire day apartment hunting in Hoboken,” Mr. Berger says. “We had a long list to get through and a rapidly approaching deadline. When planning out the day, we were informed that 7 Seventy House was a ‘must see’ by a friend that lives within the area. They mentioned it is beautiful, has a plethora of amenities, and brand new. We knew right then it had to be added to the list and considered.”
Joined on the list with 7 Seventy House were other Hoboken buildings such as The Observer and Park & Garden.
“They were comparable buildings with amenities and being newly built/renovated,” Mr. Berger indicated. “However, layout, price, location, and knowing that we will be the first occupants of our home were the differences that made us choose 7 Seventy House. The floorplans within 7 Seventy House made it easy to configure the placement of furniture and fully utilize the space without having to be creative.”
Mr. Berger initially had set out to find a two-bedroom home. However, the size and layout of the apartments at 7 Seventy House convinced him a one-bedroom residence would provide more than enough space.
“The second bedroom would have been utilized for storage and a working space, but with all the communal spaces that the building has to offer, you don’t need a spare bedroom to convert to an office,” he points outs. “Further, the one-bedroom is spacious enough which the main room can be set up with furniture to have a full kitchen table, couch and media system, as well as a desk and still have room to breathe and not feel cluttered. Even the bedroom is spacious and can fit a King size bed with multiple dressers. The best part of the apartment is the view of New York City, we can see the World Trade Center and Lower Manhattan; you can never get this view if you lived in Manhattan.”
7 Seventy House offers a mix of expansive studio, one-, two and three-bedroom homes. Apartments feature open floor plans with red oak engineered wood floors and expansive windows that bathe the homes in natural light. Kitchens boast Quartz countertops, white ceramic tile backsplashes, custom cabinetry, and a premium GE stainless-steel appliance package, with in residence Bosch washer and dryers. Luxury baths are outfitted with grey mineral stone tile and Kohler fixtures. Monthly rents start from the $2,300s, with incentives that include up to three months free rent.
Developed by Bijou Properties and partner Intercontinental Real Estate Corporation, 7 Seventy House has many advantages for those seeking an alternative to smaller apartments in highly congested areas. In addition to its expansive floorplans and world-class amenities, the building lies behind a two-acre public park on Hoboken’s western edge, a suburban-like neighborhood that’s also transit friendly with direct access to the 9th Street Hudson Bergen Light Rail, whisking residents to PATH trains into Manhattan, Downtown Hoboken and Jersey City, and other popular New Jersey Gold Coast locations.
“We’re getting a high volume of renters who have grown weary of New York City, but can’t pull themselves too far away from its lure,” says Jaqueline Urgo, President of The Marketing Directors, the exclusive marketing and leasing agent for 7 Seventy House.
The landmark Marchetto Higgins Stieve Architects (MHS Architects)-designed 14-story 7 Seventy House features multiple terraced setbacks, a glass and brick exterior and a distinctive columned entryway. Apartments include open floor plans with red oak engineered wood floors and expansive windows that bathe the homes in natural light. Kitchens boast Quartz countertops, white ceramic tile backsplashes, custom cabinetry, and a premium GE stainless-steel appliance package, with in residence Bosch washer and dryers. Luxury baths are outfitted with grey mineral stone tile and Kohler fixtures.
7 Seventy House has one of the most comprehensive amenity offerings in the Hoboken market with a penthouse pool and roof deck with lounge seating, expansive amenity deck with BBQ stations, multiple outdoor gardens, bocce ball court, state-of-the-art multi-level gym, play room, game room, indoor bike storage, on-site dog park, dog grooming room, alcove with co-working lounge and coffee station and a conference room with access to an outdoor lounge with a fire pit. The amenity spaces are strategically located on multiple floors with views in every direction including the Manhattan skyline.
Beyond the private amenities, 7 Seventy House offers services that include a 24-hour attended lobby and Hello Alfred concierge service. There’s also approximately 24,000 square feet of ground floor retail space that will serve residents and the Hoboken community.
For additional information on 7 Seventy House, please visit the building’s website at http://www.7SeventyHouse.com or call 201-795-0770.